Once you’ve created e-commerce store now you have to popularize it.
You’ve got a product. You’ve taken product photos and written product descriptions. You’ve designed your website, populated it with great content and launched it to the world.
There is no quick and easy way to get traffic unless you pay for it. And building up a consistent stream of visitors takes time and effort.
Let us tell you what are the ways to drive traffic to your e-commerce store?
1. Social media marketing:
Having a social media platform is great for both attracting customers, driving traffic and also retaining this audience. Being on sites like Facebook, Twitter, and Google+ is effective extra real estate where you can approach prospective customers on their home turf. Social media is an opportunity for e-commerce brands to engage with their customers.
2. Push users to leave reviews:
Most e-commerce sites and storefronts have the capability to receive user reviews; however, most sites are not effectively pursuing this strategy. User reviews are unique and relevant content. user reviews keep your static pages fresh and search engines love pages that are constantly refreshed with new content.
people who take the time to leave reviews are generally the people who take the time to share their experience with friends. User reviews give your product pages higher chances of ranking as well as more social engagement.
2. Paid Advertising for E-commerce
Although paid advertising will cost you money, it can be very effective, particularly for new sites. If you can maintain a high conversion rate, using paid advertising can really provide great returns.
For example, pay per click advertising allows you to pay every time someone clicks a link directly to your site. Once they are on your site, it’s your job to convert them. So if you have a well-designed user experience and conversion process, then you will start seeing positive returns rather quickly.
3. Get your products reviewed
Another great way to increase visibility is to find bloggers who write reviews about products. Contact them and ask them if they are willing to write a review about the products on your own website.
Usually, if you provide them with a free sample or give them access to try it out, they will be open to possibly covering your offering. If they write a good review, then their entire audience will be exposed to your products and may come back to visit your site.
4. Constantly seek out criticism from new users
Reaching out to new users for criticism post-launch might bruise a few egos, but the information is invaluable. At the end of the day, you’re striving for perfection, and you won’t be able to reach it without some critical feedback.
5. Add your website to other place on the Internet
Add your website to Google Places and other directories if your business has a physical location. Google Places works best if you’re trying to attract local customers.Look for other websites related to your e-commerce site. Ask the site owner if they would like to link to your website. If they agree, return the favour by putting a link to their site on yours.
