For every brand online nowadays, telling a fascinating brand story is an important part of differentiating from competition. As competition for new online customers continues to intensify day after day, a lot of and additional business owners, management groups, and promoting directors are spending time puzzling over a way to effectively tell their brand stories online.
Let’s see what are the few ways in which you can tell your brand story on your website in order to assist prospective customers to understand what makes your business, products, and services distinctive.
1. What to put on your About Page?:
Most people think about this page first once it comes to deciding where to spotlight a brand story. Your about page could be a great spot to include info which will help visitors understand what it is you are doing, why you do it, and why they should care. About page is probably going the primary place new visitors will go if they are searching for additional info about your business, owners, employees, and history.
In order to tell a captivating brand story on your About page, your content should answer the following questions:
- What problems does your business help solve?
- Who created the business and why?
- Who else is involved and why (employees info)?
- What makes your business, services, or products different (and better) than other businesses, services, and products?
- Can you provide a general timeline for your business?
2. Conveying it through photos:
Consumers need to be able to connect with brands on an emotional level. It’s necessary that you just take a time to alter the content on your website. One great way to try and do this is often through the use of photos. If the only visuals you embrace on your website are obvious stock photos, your customers will have a hard time connecting with your brand and your product.
To tell your brand story using photos, consider including the following:
- Photos of employees on the job, working with products or interacting with customers
- Photos of employees off the job, highlighting their other passions/hobbies
- Photos that illustrate how your business, products, or services have evolved over time
- Historical photos that help visitors understand what your business was like in year one and so on
3. With the help from your loyal consumers:
Most owners who have websites for their businesses these days have taken the time to scatter a number of straightforward testimonials from their most loyal customers in numerous places on their website (home page, product pages, about page) whereas these testimonials are helpful for customers, they aren’t enough to convince prospective customers that your product and services are worth shopping for.
In order to actually connect with online customers and new prospects, you need to take it a step more by asking your most loyal consumers to assist telling your brand story. Your prospective customers don’t simply want to browse what your current customers got to say regarding your business and products—they want to truly see and hear from them too.
As you start to develop plans for incorporating your brand story into your website, as well as messages from loyal customers about your business and products in your videos, photos, blog posts, and alternative pages on your website.
