Affiliate Marketing Vs Google Adsense
There are several ways of monetizing a website.
But Google AdSense and affiliate marketing are the most effective popular status. Let’s see which is one the better option.
Google Adsense
Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers in its network. It follows a PPC model, a publisher gets paid each time its visitor clicks on an advertisement and lands on the advertiser’s page.
Pros
- They are perfect for people who run information sites that have no related affiliate product
- You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.
- Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.
Cons
- They are not a great long-term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.
- These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic.
- If the SE algorithms change then your income might drop significantly.
Affiliate Marketing
With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.
Pros
- A great advantage of affiliate marketing is that you can build a long-term business that will bring in a revenue stream for years.
- With affiliate marketers, you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits.
- Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.
Cons
- You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people, this is a difficult skill to learn.
- Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.
So which one is better?
The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.
It also depends on the content and what type of website layout you have. For bloggers, Adsense is the best option for ample amount of earnings and for e-commerce/coupons site you can apply for various Affiliate programs for earnings.
